Your competitors represent one of the greatest threats to the success of your business. If you don’t take the time to get to know them, you are putting your business on the line. But don’t look at your competitors as something to fear – they offer you perhaps one of the richest sources of information about what your customers may or may not want. Evaluating Your Competition will teach you how to identify your competitors, assess the effectiveness of their business and determine how you can do it better.